Do I have to tell you that the toy industry is very sensitive to price?
Keep the story about our tech being too expensive in mind when you look at this story on the just-completed annual Toy Industry Association Toy Fair, held February 13-16 in New York City. Yes, the industry has this show every year, right after their big season, with the prototypes of next Christmas' "Big Thing" on display. This is a slide show of 20 feature toys from the show. The influence of hi-tech is simply impossible to miss. For example:
In fact, U.S. Toy Industry Association (TIA) in its top toy trends of 2016 pointed to drones, robots and toys-to-life as the leading trend. "The hottest robots of the year will be customizable and teach kids important concepts, including coding, engineering, problem-solving and building," the group said in a written statement. "Younger children will also find them as, or with, their action figures, puzzles and bath toys." (source)To see everything, just keep clicking the "Next" arrow at the top or bottom of the picture. There's a 23 minute video from a talk at the fair on the 2016 trends in toys in the Electronic Business News article.