Think it's early for that? Black Friday is still the day after Thanksgiving? You must not get much junk email. I swear I've been getting ads proclaiming Black Friday sales since last July. Just to put a rough boundary on the question, in an average day, I get in the vicinity of 100 emails addressed to my normal home email address and the account associated with the blog gets the (usually) couple of comments to a posting and another 10 to 15 junk mails. That said, the whole point of using the term "Black Friday Sale" is to make you think it's a better sale than any other sale all year long.
Yeah, I know. For all the good complaining about Black Friday Sale junk mail going on all year is gonna do, I may as well do another "Old Man Yells at Cloud" kind of post.
What they've done, instead of making shoppers (at least, this shopper) think that some special sales are going on, is to convince us that there's no such thing as Black Friday anymore. As I've said before, when every day is Black Friday, no day can be Black Friday - in the usual sense of a special day that kicks off the Christmas shopping season. It has just become another way of saying "SALE" in every retail place that pushes it. Saying it's a Black Friday sale adds no more information than simply saying "SALE."
It always pays to know what going prices are. I've heard that generally speaking, the best time for deals is closer to Christmas, especially right before Christmas. You'll get better prices than this week, but it's a gamble. You're betting that the stores will be stuck with something you want and they would rather discount it than not sell it. If they sell out first you lose. If they don't sell out but still won't or can't cut the price, again you lose. That said, it has worked out for me in the past. It's sort of like calling a bluff in poker.
Retail is a rough way to make a living. I'm sure you've heard how airline reservation systems base the seat price on the apparent interest in a flight. If you go back and check on the price of that seat every week, the system says there must be more demand for that flight and raises the price. What if stores could measure real time demand and adjust the price. Say you're looking for a new tool or other gadget; what if they see someone checking the web site regularly and interpret that as several people interested in that item and raised its price? Would you be upset or offended? What if they dropped the price to see at what level you can't resist pushing the Glistening, Candy-like, "BUY" button? I don't have any hard evidence that anyone does that, but it seems trivial for an online store to track interest in something. Their biggest risk is scaring away or alienating customers.
To me the Golden Rule is the willing seller/willing buyer. If people are happy with what they paid, regardless of whether or not it really is "the best price of the year," and the seller is happy with the price they got for it, that's definition of a fair price. I'm sure not gonna poop in someone's Post Toasties by telling them they didn't get the best price ever.
Over the years, this seems to have become my default cartoon for my Black Friday post. Note that it says "Joe Heller 2010" in the top left corner! 2010 was my first year of the blog and I looked up the month of November to see if I used it then, but I didn't. I used one with a white cat walking on his hind legs and captioned "Invisible Shopping Cart."






















