The story is carried by Teslarati, the “unofficial but affiliated” SpaceX site I follow, and they naturally compare the New Shepard to the Falcon 9, but we'll let Blue Origin take their bows first by quoting their statement on YouTube.
Blue Origin successfully completed the 13th New Shepard mission on October 13, 2020. New Shepard flew 12 commercial payloads to space on this mission, including the Deorbit, Descent, and Landing Sensor Demonstration with NASA’s Space Technology Mission Directorate under a Tipping Point partnership. This was the first payload to fly mounted on the exterior of a New Shepard booster rather than inside the capsule, opening the door to a wide range of future high-altitude sensing, sampling, and exposure payloads.
Also on board were tens of thousands of postcards from students around the world from Blue Origin’s nonprofit, Club for the Future, some of which will include a special NASA Artemis stamp.