So why the heart shaped candle, and chocolates? The stereotype is that women like chocolate. The heart shaped candle, just a nice, cozy added touch. What's more comforting than relaxing at home on a cold night, under a blanket, with a couple of pounds of steel, brass and lead within reach if you need it? As much as we may dislike the idea, it is simply fact that smaller women are much more likely to be attacked than big men. They need the self-defense tools even more than men do. Everyone is talking about the way-too-young widow in Oklahoma who defended her child and her own life with a shotgun against two evil-incarnate men: a perfect example.
Borepatch has the quote that goes here:
One bleeding-heart type asked me in a recent interview if I did not agree that "violence begets violence." I told him that it is my earnest endeavor to see that it does. I would like very much to ensure—and in some cases I have—that any man who offers violence to his fellow citizen begets a whole lot more in return than he can enjoy. - Col. Jeff Cooper
The Bradys and the CSGV want to portray guns as horrible implements; I want to personalize and warm them up a bit.